Will technology keep you on your A-game during your job search?

Photo: Shutterstock.com, Annette Shaff

Earlier this week, I enjoyed the opportunity to attend a local conference, joining peers within the human resources industry. Presenters shared expertise and great wisdom about developing leadership skills and leading with your A-game, using powerful questions when coaching employees, and better understanding and managing the millennial workforce.

One key takeaway for me, in a session about transformative recruiting, was the importance of diversifying job marketing systems. I really dig this “digital stuff” as my current role is centered upon employment marketing. The presenter shared some ideas for creating powerful candidate experiences and demonstrated web analytics that can help recruiters find the best candidates for hiring, and much of the discussion this generated centered around the way job seekers approach employers.

Did you know:
• 1 out of every 8 minutes online is spent on Facebook?
• Twitter has 175,000,000 registered users and 95,000,000 tweets per day
• A new member is joining LinkedIn approximately every second
• 5 trillion text messages are sent annually
• 2 billion videos are viewed per day
• More than 50% of Internet viewers read blogs at least monthly

These statistics are quite powerful and drive home how important it is for companies to be visible among these channels, not just from a consumer perspective but also in selling the employer brand.

All this is a roundabout way of saying: Take full advantage of the use of social media and networking to help in your job search. If employers are expanding their use of social media, you want to be sure they find you there.

Here are a few things that I encourage you to do, if you haven’t already:
• Start connecting with recruiters and human resources professionals directly on LinkedIn or join industry groups
• Look for employer-specific Facebook pages and start conversations on these pages
• Get out on Twitter and look for relevant links to career advice or tips from hiring professionals
• Read and comment on employer blogs (like this one!), which are great, informal pathways to company information (I’m biased but I think our blog rocks!)
• And don’t forget to connect with us on Twitter, Facebook or LinkedIn.

Are you playing your A-game when it comes to social media, networking, and job searching? Use the comments section to share your experiences, lessons learned or success stories. Share your insights with us!



  1. Posted May 27, 2011 at 3:04 pm | Permalink

    You can achieve considerable success in your career. It is possible to overcome what most people call discrimination, accidents of birth, and late blooming as you continue down the path you prefer. But, you will find that it is not something to be done casually. There are no get-rich-quick schemes, no 90-day wonders, and no labor-free approaches to a successful career. If you want success, you have to reach for it. That reaching takes time and effort: a continuous cycle of studying, learning, working, and producing. In this personal enterprise, you will find great joy and solid employment opportunities. The CareerMentor website offers insights from a 35-year industrial career. You are welcome to make use of its free content (http://informationanthology.net/CareerMentor).

  2. amfamlisa
    Posted June 9, 2011 at 9:18 am | Permalink

    Hi Peter, thanks for sharing some further information with our audience.

  3. Posted June 10, 2011 at 3:41 am | Permalink

    Although my insights into professional and career development come from 35 years as a technologist, I do not see technology as more than a means to an end.

    Technology can certainly help your efforts in communication and to spread your job-search world-wide. It can act as the medium through which you learn about companies or put yourself through self-directed independent studies in your field.

    Social networking through LinkedIn can put you in touch with other people in your field. The discussions can add to your knowledge and understanding. They can also reveal job opportunities. Another good place to look are press announcements, especially if the company is publically traded. You can also look at federal procurement announcements that talk about contracts awarded to specific companies.

    Proactive conduct is very important. You can learn which companies are starting or expanding or adding product lines or have just won contracts. With that knowledge, you can offer your services based on your own background, explaining how you can help the company achieve its goals. There is no need for you to wait for a company to post a job opening, although many companies will not accept resumes unless they are tied to a specific job opening. When acting proactively, it is best not to communicate with HR at first but with a specific person in the company. Another trick is to respond to a specific opening but with your own background, just to get people’s attention. NEVER embellish or lie. Be up-front and specific as to your intentions and honest about your background.

  4. Posted June 23, 2011 at 1:20 pm | Permalink

    To find out if you have an A game google your name. Nothing there? You’ve got work to do. As a recruiter, that’s one of the first things they do. Work to build a positive first page presence under your name. Doing this will put you ahead of many job candidates

  5. amfamlisa
    Posted June 23, 2011 at 7:28 pm | Permalink

    Good advice shared here on how to personally brand yourself, thanks John.

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